Published photography features and storytelling from around the globe…

Inside Schwalbe

Behind the scenes at the German tyre producer’s HQ

With golden leaves coating the hills, the twitter of birds and the smell of fresh grass filling the air, we pick up the trail outside the little village of Wiehl, near Cologne in Western Germany. We're a stone's throw from Schwalbe's international headquarters, home to the R&D, storage and distribution of some 17 million bicycle tires over the year. As interesting as that place may prove to be, this morning is very much more about the latter end of the development process - a key area best enjoyed with one or more like-minded friends; some real-world testing on local terrain. Our two riders sprint towards the trees swaying in the autumn wind while a captive audience, for some reason difficult to quantify and remain awake, look on in apparent fascination.